Al Wallace is currently President of Jewelryzone, Inc., Livermore, CA.

Starting in 1979 with a wholesale jewelry business, A.S.Wallace Enterprises, Inc., it grew to include a retail jewelry business in 1981, Gold Unlimited. In 1995, He started their first web site featuring loose diamonds, diaman.com. . A.S.Wallace Enterprises, Inc. was responsible for the creation of one of the largest Diamond Resources on the internet in the World, open to the general public.

In 1998 that had grown to the point where his son , Matthew, joined the business as the technology officer and they spun off that division of the company and started Jewelryzone, Inc. Focusing mainly in the loose Diamond industry, becoming a a major supply of diamonds to people around the world by building one of the first fully automated diamond search engines in the world. By automating the inventory update and establishing many key relationships with Diamond cutters and dealers throughout the world Jewelryzone, Inc. has been able to offer the public the largest choices in loose diamonds at the lowest prices for years.

In 2001 Jewelryzone,Inc., with its growth, acquired the assets of Gold Unlimited, and started a new project, AlohaDiamonds.com to bring more branded jewelry with the same friendly service that the Wallace family has experienced so many times in the Hawaiian Islands.

Mr. Wallace has been active in the past in helping others in income diversification, through Electronic Commerce and Electronic business, using the latest methods of distribution technology. He has helped hundreds of people to start and maintain a successful businesses.